Our rapidly digitizing world has opened up a whole range of new ways to market your brand, one of the most effective being through social media. Influencers have become an integral component of creating brand awareness, basically through word-of-mouth advertising and recommendations in an online environment.
Traditional media is becoming less and less popular as more people flock to social media networks. A total of 3.03 billion active users and a $77.3 billion digital marketing budget for this year shows that this is a booming industry offering plenty of opportunities for profit.
Online advertising is one way to go. However, 47% of people make use of ad-blocking software. This is where influencers come in. A total of 74% of online users use social networks to discover and research products and services before they purchase them, and, 49% of customers turn to influencer opinion before making a purchase.
Even though influencers are gaining popularity as viable and reliable marketing sources, sponsored content does not always turn into monetary compensation for them. Nevertheless, businesses see their value as 59% of companies aim to increase their influencer marketing budgets for next year.
By combining the transparency and efficiency of blockchain technology with social media, influencers will have a safe and simple opportunity to get paid for assisting companies with their online advertising strategies. In turn, companies will be able to work more efficiently in collaborating with influencers. It’s a win-win situation for both parties and the most effective way of doing business.
As with digitization as a whole, the crypto industry is also evolving at a rapid pace, with more and more people seeing the benefits of virtual currency and online networking spaces. When you merge crypto with the rising culture of social influencing, you get SocialMedia.Market – a decentralized platform which aims to facilitate direct interaction between businesses and influencers.
Through blockchain technology, the platform will connect professionals in a global influencer marketing network, as well as provide all the means for running and analyzing subsequent advertising campaigns. SocialMedia.Market offers plenty of advantages for both parties: 100% safe and secure escrow transactions on crypto tokens, a reliable partnership through the use of smart contracts and decentralized dispute solutions, and precision planning with the use of ROI and Big Data analysis.
All platform members will use Social Media Tokens (SMT) to perform any type of action, service or smart contract payment on the site. Phase 1 of the token sale is scheduled to start on the 7th of December and will last until the 14th of December.
SocialMedia.Market is the first of its decentralized kind to offer such a comprehensive and mutually beneficial platform for both influencers and businesses as they help to usher in a new age of digital advertising.